SafeZell connects field representatives, supervisors, and warehouse teams in one closed-loop operations platform — built for FMCG companies running field sales teams anywhere in the world.
Real browser geolocation captures exact coordinates at check-in. Distance validation confirms the representative is physically at the store before the audit form unlocks.
Live geolocationEvery sale is recorded against the live product catalogue in your local currency. Cascaded filters let supervisors drill from representative to store to product in seconds.
Local currency · Real-timeOrders enter the warehouse queue as Pending. Representatives or supervisors record deliveries and the system computes the exact delta — partial, over, or under — with no manual work.
Orders · Deliveries · DeltaField representatives attach live shelf photographs directly from the browser. Images upload to cloud storage and appear as thumbnails inside the supervisor review panel.
Cloud storagePlanogram checks, expiry verification, FIFO adherence, pricing compliance, and OOS flagging — all captured in a single structured form per visit, reviewable by supervisors.
FIFO · OOS · PlanogramGenerate formatted activity reports as PDF or export filtered data as CSV in one click. Date range, store, and representative filters apply across every export.
Reports · PDF · CSVSupervisors schedule weekday routes — assigning each representative an ordered list of stores. The system filters to only the outlets that representative manages.
The representative arrives, the browser confirms their position, and the compliance form unlocks. SOH, OOS items, shelf share, and photos are all captured in one flow.
Daily sales are entered with automatic currency computation. If stock is low, the representative raises a warehouse order — logged as Pending and queued for dispatch.
Every submission surfaces in the supervisor dashboard. Reports are approved or flagged. Variance is reconciled. Audit logs capture every action with impact severity levels.
Role-adaptive KPI cards, sales trend charts, interactive map visit traces, and a real-time leaderboard for supervisors.
Dual-audience view: field reps see their route checklist, supervisors see the Reps Routing Progress Control Panel with live progress bars per representative.
Stock-on-hand snapshots per store with colour-coded low-stock alerts, local currency projections, and instant CSV export with date-stamped filenames.
Field representatives raise orders by product and quantity. Representatives or supervisors record deliveries and the platform computes the exact variance delta automatically — no spreadsheets, no manual reconciliation required.
Multi-filter reports with PDF and CSV export. Plus a full admin suite: user and store management, product catalog, weekday route scheduling, supervisor comment loops, and a complete audit log trail with impact severity levels.
Whether you manage 5 field representatives or 500, SafeZell scales with your operation. Get in touch to arrange a personalised demo or ask any questions about the platform.
From a handful of representatives to hundreds of routes — SafeZell scales with your operation, wherever you're based.